Free Tool
CPM/CPCCalculator
Calculate advertising costs and plan your digital marketing budget across all platforms.
CPM Calculator
Calculate Cost Per Mille (cost per 1,000 impressions)
Formula:
CPM = (Budget ÷ Impressions) × 1,000
Result
$0.00
per 1,000 impressions
CPM:$0.00
CPC:$0.00
Potential Reach:0
Platform Benchmarks
Facebook/Meta
CPM:$5-15
CPC:$0.50-2.00
2.9B users
Google Ads
CPM:$2-10
CPC:$1-3
Search intent
CPM:$5-20
CPC:$0.70-1.50
1B users
CPM:$6-30
CPC:$2-7
Business focused
TikTok
CPM:$10-25
CPC:$1-3
1B users
YouTube
CPM:$4-12
CPC:$0.30-2.00
Video content
Optimization Strategies
- • Lower CPM: Target broader, relevant audiences
- • Lower CPC: Improve ad relevance and quality score
- • Better targeting: Use lookalike and custom audiences
- • A/B test: Different creatives and copy variations
Budget Allocation
- • Brand awareness: Focus on CPM optimization
- • Traffic generation: Optimize for lower CPC
- • Conversions: Focus on CPA and ROAS
- • Testing: Allocate 20% for experiments
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